What’s interesting about these latest updates is that they involve two apps that aren’t really known for video having found ways to launch their own video-based feeds as key parts of their new user experiences. Meanwhile, Spotify this week revealed a mobile app overhaul that introduces video-based “discovery” feeds for music, podcasts and audiobooks in an effort to engage users and reclaim some of the time spent on music discovery that had shifted over to TikTok.
While Reddit had tested other models for integrating video in the app before this change, this puts access to its video feed more front-and-center in the app experience. Reddit on Tuesday unveiled an updated user interface that now separates text-based content and video into separate feeds in the app, dubbed “Read” and “Watch.” The company said that, by doing so, users could switch between text-browsing - Reddit’s historical draw - to a video experience, depending on their current mood. SoundCloud also introduced video feeds for music as a test.įor Reddit, the changes come only a year into a broader redesign.
Most notably, Spotify and Reddit this week announced their own takes on the TikTok feed with significant changes to their respective app’s designs. Now you can add a handful of other high-profile apps to the list. The TikTok model had already infiltrated many consumer apps - Instagram, YouTube, Snapchat, Pinterest and several more (even Netflix and Amazon!).
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